Enterprise Social Media Posting & Listening Platform

The University of Massachusetts System is seeking a qualified vendor to provide an enterprise-level social media management and listening platform. The platform should be able to manage multiple social media accounts, provide analytics and insights, and offer listening capabilities to track brand mentions and keywords. The vendor should have experience in providing similar services to large organizations and be able to demonstrate their expertise in social media management and listening. • The platform should be user-friendly and easy to navigate • The platform should be able to integrate with multiple social media accounts • The platform should be able to provide analytics and insights on social media performance • The platform should be able to offer listening capabilities to track brand mentions and keywords • The vendor should have experience in providing similar services to large organizations • The vendor should be able to demonstrate their expertise in social media management and listening