Description
The City of Doraville is soliciting qualified branding, marketing, tourism, and strategic communications firms to create a full‑service tourism brand and marketing program. The consultant will conduct research, stakeholder engagement, competitive analysis, develop a brand strategy, messaging platform, visual identity, and a detailed strategic marketing plan with implementation tools for the city and its Convention & Visitors Bureau. The effort is divided into four phases (research & discovery; brand strategy & messaging; visual identity & campaign; strategic marketing plan) and culminates in a suite of deliverables including brand standards, campaign concepts, digital assets, and a presentation to city leadership.
• Conduct community immersion and stakeholder interviews to capture local tourism assets and visitor perspectives.
• Perform competitive analysis of peer destinations and synthesize findings into a positioning statement.
• Develop a unified brand, tagline, visual identity, and messaging framework adaptable across print, digital, and experiential channels.
• Produce a comprehensive strategic marketing plan with tactics, budget guidance, timeline, KPIs, and implementation recommendations.
• Deliver a brand standards manual, campaign concepts, sample applications, and all source files.
• Present final deliverables to elected officials and CVB leadership.