Customer Engagement Platform

Texas State University is seeking a comprehensive Customer Engagement Platform to replace its existing Microsoft Dynamics 365 Customer Insights solution. The selected vendor will deliver a multi‑channel marketing and communications system that supports email, SMS, automated journeys, audience segmentation, data integration with campus systems (Banner, SAP, Workday, etc.), and robust analytics, while meeting stringent accessibility (WCAG/Section 508) and Texas state security requirements. The contract includes implementation, data migration, training, ongoing support, and options for two one‑year extensions. • Core functionality: campaign creation, scheduling, multi‑step automation, personalization, and multi‑channel (email/SMS) delivery. • Integration: APIs for Student Information System, HR, finance, and existing Luminate Online platform. • Compliance: VPAT, HECVAT, PDAA, FERPA, HIPAA, and cyber‑security standards (including $10 M cyber liability coverage). • Deliverables: software licensing (hosted or on‑prem), implementation services, data conversion, training, support, and documentation.