Description
The State of Tennessee, Department of Tourist Development, is seeking a qualified contractor to provide marketing, advertising, and public relations services to support the state's tourism marketing initiatives. The contractor will be responsible for delivering a range of services, including brand and sub-brand development, creative concepting, production and execution of advertising campaigns, public relations, and performance analytics. The contractor must demonstrate relevant experience, strategic capabilities, and measurable success in tourism marketing and advertising.
Some key requirements include:
* Developing and executing integrated public relations strategies for a tourism brand
* Providing data-driven planning and campaign management
* Demonstrating experience working with an existing brand guide and asset library
* Showing ability to evolve and strategically align with the state's marketing and tourism goals
* Utilizing Tennessee's travel pillars and assets to differentiate the brand
* Providing consumer insight and research application to shape campaign strategy
* Integrating data into campaign planning and optimization
* Managing digital, website, and social media presence
* Orchestrating multi-channel campaigns across platforms
* Maximizing impact within a limited marketing budget
* Collaborating with the state as a thought partner