Provide First Time Rider Campaign Services

The Municipality of Anchorage’s Public Transportation Department is seeking a vendor to develop, produce, and manage a comprehensive first‑time rider marketing campaign for its People Mover bus system. The contractor will create behavioral‑science‑based messaging, produce short tutorial videos, design digital and print collateral, coordinate a targeted mailer, and deliver all assets with perpetual usage rights. The scope also includes a campaign‑specific webpage design, bus‑operator perspective videos, and ongoing performance measurement support. • Design and produce 15‑sec and 30‑sec tutorial videos covering fare, app usage, safety, and rider etiquette. • Create a full suite of marketing assets (mailers, digital ads, posters, window wraps) and manage distribution of free one‑week rider passes. • Deliver a campaign landing page design, performance analytics, and all final creative files to the Municipality, with full buy‑out of rights.