Tourism Public Relations Marketing Services in the UNITED MEXICAN STATES Part A

The Texas Economic Development and Tourism Office within the Office of the Governor is seeking written proposals for Tourism Public Relations and Marketing Services in the United Mexican States. The selected contractor will provide public relations and marketing services to raise awareness of Texas as a premier travel destination, targeting consumers, Media, and Travel Trade. The scope of work includes generating positive press coverage, expanding perceptions of Texas' diverse travel experiences, developing a robust social media strategy, conducting high-profile integrated consumer promotions, and leading efforts in promoting and marketing Texas as a premier travel destination to Travel Trade. The contractor will also create effective cooperative public relations and marketing programs and generate measurable results from public relations and marketing efforts. Some key responsibilities of the contractor include: * Conducting public relations activities targeting key consumer and Travel Trade Media * Providing market insight and guidance based on demonstrated facts and research * Concentrating public relations activities during key travel planning seasons * Engaging in Media relations activities, including proactive Media outreach and pitching, organizing Media FAM Tours, and compiling and maintaining a database of consumer and Travel Trade Media and travel influencers * Preparing and distributing regular Press Releases and Media pitches to generate Media impressions * Responding to Media and influencer inquiries