Recruitment Marketing, Video Production, and Digital Strategy Services

The Winston-Salem Police Department is seeking a vendor to deliver a cost-effective recruitment marketing initiative. The goal is to enhance applicant generation through strategic storytelling, digital engagement, and targeted outreach. The project objectives include increasing applicant volume and quality, modernizing recruitment outreach and digital presence, building trust and awareness within target communities, leveraging scalable content, and maximizing return on investment within a fixed budget of $100,000. Some key aspects of the job include: • Increase applicant volume and quality • Modernize recruitment outreach and digital presence • Build trust and awareness within target communities • Leverage scalable, high frequency content • Maximize return on investment within a fixed budget