Marketing and Advertising Services.

The University of Arkansas – Fort Smith seeks a qualified marketing partner to develop and execute enrollment‑focused advertising campaigns, creative assets, and strategic guidance across digital, print, and broadcast channels. The award will be a two‑year contract (potentially renewable up to five additional one‑year terms) with an annual media spend of $300‑$340 k, while agency professional fees are to be billed separately. Vendors may respond under either a strategic‑only track (media optional) or a full‑service track (including media planning and buying). The scope includes audience research, creative concepting, video‑strategy advice, KPI reporting tied to recruitment funnels, and optional media placement services. • Provide strategic enrollment‑marketing plans, creative concepts, and KPI‑driven performance measurement. • Optionally deliver full‑service media planning, buying, and analytics (Track 2) or focus solely on strategy/creative (Track 1). • Collaborate with internal marketing staff and the Assistant Vice Chancellor of Marketing; bi‑weekly virtual meetings required. • Must separate professional service fees from media costs and demonstrate transparency and compliance with Arkansas state procurement regulations. • Experience with higher‑education CRM platforms (e.g., Slate) and major digital ad platforms (Google, Meta, YouTube) is highly valued.