Description
The 32nd District Agricultural Association (OC Fair & Event Center) is soliciting a full‑service advertising and media‑buying agency to develop integrated marketing strategies, produce creative assets, plan and execute media purchases across TV, radio, digital, OOH and social channels, and provide ongoing account management, measurement, multicultural outreach, and on‑site support for the OC Fair and related venues. The contract runs for a two‑year base term (Jan 1 2027 – Dec 31 2028) with up to three optional one‑year extensions. Compensation is a blend of fixed monthly retainers, hourly rates for research/strategy, and a commission on media spend (estimated $1.2 M per year). Small‑business and DVBE preferences are available.
• Integrated marketing strategy, annual planning, and audience research
• Creative concept development, production of TV, radio, digital, and print assets
• Media planning, buying, and ongoing optimization with full transparency reporting
• Multicultural, multilingual, and accessibility compliance (WCAG 2.1)
• On‑site event support, dedicated account team, and required insurance/Megan’s‑Law screening