Winn-Dixie Stores, Inc

The Florida Department of Agriculture and Consumer Services (FDACS) intends to enter a single‑source agreement with Winn‑Dixie Stores, Inc. to execute the “Fresh From Florida” grocery retailer marketing program. The contract covers the creation, placement, and management of promotional materials that feature the “Fresh From Florida” logo across Winn‑Dixie’s print circulars, in‑store signage, website, social media, and online grocery delivery platform. The effort runs through June 30 2027 and is valued at roughly $75‑$100 K. • Scope: Brand promotion, advertising, and signage for the “Fresh From Florida” program. • Channels: Weekly print circulars, in‑store displays, website, social media, online delivery app. • Required deliverables: Design, production, placement, and reporting of promotional assets. • Timeline: Execution begins after award and continues until 30 June 2027. • Estimated budget: $75,000 – $100,000. • Single‑source justification: Only Winn‑Dixie controls the proprietary media assets needed for the campaign.