Public Awareness Campaign Services

This contract establishes a multi‑year, multi‑award agreement for Santa Fe County to obtain full‑service public‑awareness campaign development, production, media placement, and reporting. The County will run two primary county‑wide campaigns and two ancillary campaigns each year, delivering bilingual (English/Spanish) creative assets, media buys, community outreach, and performance metrics over a four‑year term. The award will be split between two vendors, each responsible for delivering campaign elements on a project‑by‑project basis. The solicitation emphasizes qualifications, experience, and capacity, with cost not scored but negotiated after award. • Scope includes strategy, creative concept, graphic design, translation, multimedia production, printing, media buying, community outreach, and quarterly/annual reporting. • Deliverables are “works‑made‑for‑hire” and become County property; all insurance and living‑wage requirements apply. • The procurement uses a qualifications‑based selection, with preference points for in‑state, veteran, and county‑business certifications, but no set‑aside requirements.