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  5. ›CRISIS/EMERGENCY COMMUNICATIONS AND LEGISLATIVE PUBLIC…

Awarded contract·Los Angeles Community College District·California

CRISIS/EMERGENCY COMMUNICATIONS AND LEGISLATIVE PUBLIC AFFAIRS COMMUNICATIONS

Won by Imprenta Communications Group +1 more$1.5MMultiple Award
Contract source

Awarded vendors

  • Imprenta Communications Group
  • Mozaic Media & Communications, Inc.

Description

The Los Angeles Community College District (LACCD) issued a competitive solicitation (RFP 20‑02) to secure professional communications services covering two distinct areas: crisis/emergency communications and legislative public‑affairs communications. The award will be a two‑year contract (July 9 2020 – July 8 2022) with the option for up to three one‑year extensions. The district intends to award the work to two separate firms—Imprenta Communications Group and Mozaic Media & Communications, Inc.—each of which will serve on one of the two contract panels. Services include 24/7 crisis response, multilingual message development, media relations, legislative outreach, and production of a wide range of communications deliverables. No budget ceiling is disclosed; pricing will be evaluated on a fee‑schedule basis. The solicitation required hard‑copy proposals submitted by May 29 2020. • Scope: crisis management (24 / 7 on‑call), multilingual content creation, media‑relations, legislative advocacy communications. • Contract length: 2‑year base with up to three optional 1‑year extensions. • Award: two vendors (Imprenta Communications Group; Mozaic Media & Communications, Inc.) selected via competitive process. • Submission: hard‑copy only, deadline May 29 2020, 2:00 p.m. PST.

Attached files

Key dates

Bids closed
5/29/2020
Contract modified
4/6/2020
Starts
7/9/2020
Ends
7/8/2022Renews
Duration
2 years

Last updated

Details

Award type
Multiple Award
Procurement
Full and Open Competition
Industry
Public Relations
NAICS
541820
Solicitation №
RFP NO. 20-02

Contract value

$1,500,000

The RFP does not disclose a total contract value. Based on comparable public‑sector communications contracts for a multi‑college district, a two‑year public‑relations services award typically ranges from $1 M to $2 M, depending on staffing levels, hourly rates, and the breadth of multilingual deliverables. Assuming an average blended rate of $150‑$200 per hour, 5 hours per day on‑call for crisis work (≈ 1,800 hours/year) plus additional legislative work (≈ 1,200 hours/year), the annual spend would be roughly $540 K–$720 K, yielding a two‑year base value of about $1.1 M–$1.4 M. Adding potential one‑year extensions could raise the total to roughly $2 M. Therefore a reasonable estimate for the base contract is approximately $1.5 million.

AI estimate from the award documents

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