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  5. ›CRISIS/EMERGENCY COMMUNICATIONS AND LEGISLATIVE PUBLIC…

Awarded contract·Los Angeles Community College District·California

CRISIS/EMERGENCY COMMUNICATIONS AND LEGISLATIVE PUBLIC AFFAIRS COMMUNICATIONS

Won by Imprenta Communications Group +1 more$1.5MMultiple Award
Contract source

Awarded vendors

  • Imprenta Communications Group
  • Mozaic Media & Communications, Inc.

Description

The Los Angeles Community College District (LACCD) issued RFP 20‑02 to secure professional communications services covering both crisis/emergency response and legislative public‑affairs activities across its nine‑college system. After competitive evaluation, the District announced intent to award the contract to two firms, Imprenta Communications Group and Mozaic Media & Communications, Inc. The contract provides a two‑year base period with the possibility of up to three one‑year extensions, requiring 24/7 crisis communications capability, multilingual content creation, and comprehensive legislative outreach support. Key points include: • Scope: Crisis / emergency communications (24 / 7 on‑call, media monitoring, multilingual outreach) and legislative/public‑affairs communications (media kits, stakeholder briefings, policy messaging). • Award: Two vendors selected; contract effective July 9 2020; base term 2 years with up to three optional one‑year extensions. • Procurement: Open competition, full and open competition; evaluation weighted heavily on qualifications and fee schedule; small‑business, local, and veteran certifications receive a 10 % scoring advantage.

Attached files

Key dates

Bids closed
5/29/2020
Starts
7/9/2020
Duration
2 years

Last updated

Details

Award type
Multiple Award
Procurement
Full and Open Competition
Industry
Public Relations
NAICS
541820
Solicitation №
RFP NO. 20-02

Contract value

$1,500,000

No explicit dollar amount is disclosed. Based on comparable multi‑year public‑relations contracts for large California college districts, a 2‑year engagement with two vendors covering 24/7 crisis support, multilingual production, and legislative outreach typically ranges from $1 million to $2 million. Assuming an average annual spend of $750k–$1 million per vendor for the base period, the total contract value is estimated at roughly $1.5 million. Factors influencing this estimate include the district’s size (nine colleges), the need for round‑the‑clock crisis response, multilingual deliverables, and the inclusion of both crisis and legislative communication panels.

AI estimate from the award documents

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