DFA Media Campaign

The State of Arkansas, Office of State Procurement, is seeking a contractor to provide media campaign services, including advertising, marketing, and media buying, to promote the Department of Finance and Administration's (DFA) mobile application and other services. The contractor will be responsible for developing and implementing a comprehensive marketing strategy, creating consistent and compelling branding across all communication channels, and providing detailed campaign summary reports. The contract will be for an initial term of one year, with the option to renew for up to six additional one-year terms. • The contractor must have at least five years of experience in developing advertising and marketing plans, and at least three years of experience in the public sector field. • The contractor must have a full suite of traditional and digital marketing services, including media buying capability in all of Arkansas' media markets. • The contractor must be authorized to do business in the State of Arkansas and maintain authorization throughout the contract term. • The contractor must comply with all applicable State and federal laws, regulations, and industry standards.