Description
The Atlanta Regional Commission (ARC) is seeking proposals from firms or individuals experienced in developing, implementing, and measuring the impacts of promotions aimed at increasing bicycling. The Consultant will work with ARC staff and GCO consultant teams to develop marketing and outreach plans, and will also work with the ARC evaluation team to develop a plan for measuring the impacts and behavior changes attributed to each promotion. The project includes two annual bike promotions, and the Consultant will be responsible for providing training to regional partners, developing digital properties, and sourcing prizes. The project is expected to last for one year, with the option for two additional one-year renewals.
* Key aspects of the project include:
* Developing and implementing two annual bike promotions
* Working with ARC staff and GCO consultant teams to develop marketing and outreach plans
* Developing a plan for measuring the impacts and behavior changes attributed to each promotion
* Providing training to regional partners
* Developing digital properties
* Sourcing prizes
* The project is expected to last for one year, with the option for two additional one-year renewals
Attached files
Contact
(555) 555-5555