The County of San Mateo Environmental Health Services (EHS) is seeking proposals from qualified applicants to support its Pollution Prevention Program with social and digital marketing, media buys, communications, and outreach services. The successful contractor will help raise awareness, change behaviors, and increase engagement with program initiatives. The scope of work includes campaign planning, implementation, and evaluation, as well as graphic design, media buying, and community outreach. The contract term is three years, with an option to extend for an additional two years.
• The contractor will provide social and digital marketing services, media buys, communications, and outreach support for the County's Environmental Health Services Pollution Prevention Programs.
• The contractor will help define the objective, goals, budget, target audience, motivators, barriers, key messages, strategies, and call to action for each project or campaign.
• The contractor will implement campaigns according to agreed-upon timelines and track and report measurable results.
• The contractor will provide graphic design and media buying services, including creating outreach materials and recommending effective media channels.
• The contractor will conduct community outreach and provide support for events and activities.