Convention & Visitors Bureau Advertising Agency

The City of Chesapeake is seeking a full-service advertising and marketing agency to serve as the City's Agency of Record. The selected agency will be responsible for guiding and implementing a comprehensive marketing and communications program to increase visitation, strengthen brand awareness, and generate measurable economic impact for Chesapeake's tourism industry. The agency will provide strategic planning, brand development, creative services, media planning and placement, and performance measurement. The agency will collaborate closely with Tourism staff and key partners to ensure that all marketing initiatives align with broader economic development and tourism objectives. Some of the key responsibilities include: assessing current efforts, conducting market research, developing marketing strategies, identifying priority markets, recommending marketing tactics, and conducting ongoing status meetings. Key points to consider: • The agency will work closely with the City to develop and implement an integrated marketing strategy. • The agency will provide comprehensive creative services to support integrated advertising and promotional campaigns. • The agency will develop and execute targeted media strategies to effectively reach priority travel audiences. • The agency will provide ongoing campaign reporting, analytics, and performance measurement.