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  5. ›B260008 Digital Billboard Advertising Sales and Revenue…

California State University, Sacramento·California

B260008 Digital Billboard Advertising Sales and Revenue Sharing Services

Closes 10/30/2026$200k – $1.2MRequest for Proposal
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Description

California State University, Sacramento seeks a qualified firm to design, furnish, install, operate, and maintain three digital billboards on university property, and to sell advertising inventory on those billboards under a revenue‑sharing arrangement. The vendor must provide the billboards at no cost to the university, assume responsibility for all installation, ongoing operations, maintenance, and compliance with California public‑works and prevailing‑wage requirements, and guarantee a Minimum Annual Guarantee (MAG) while sharing gross advertising revenue with the university. The contract term is five years with optional three‑ and two‑year extensions, for a possible maximum of ten years. The award will be based on a two‑phase evaluation (technical then financial) with a “Best Value” determination. • Provide three new digital billboards (hardware, software, structural, power, data) at no cost to the university. • Operate 24 × 7, perform preventive/corrective maintenance, and ensure uptime and rapid content changes for university‑approved messages. • Develop and execute an advertising sales program, collect gross revenue, remit the MAG and agreed revenue‑share, and submit detailed financial reports. • Comply with all applicable CSU policies, California labor, safety, environmental, and data‑privacy regulations. • Contract term: 5‑year base with optional 3‑year and 2‑year extensions (maximum 10 years).

Attached files

Contact

David Sawyer(Sr. Director, Construction Services Procurement)

[email protected]

Key dates

Opened
9/17/2026
Closes
10/30/2026
Duration
5 years

Last updated

Details

Type
Request for Proposal
Industry
Marketing and Advertising
NAICS
541618
Solicitation №
0000040416

Budget estimate

$200,000 – $1,200,000

No explicit contract value is disclosed; however, the vendor must fund three digital billboards (estimated $300k‑$500k total) and guarantee a Minimum Annual Guarantee while sharing revenue. Assuming modest advertising inventory (average CPM $15, 70% occupancy) yields gross annual revenue of $600k‑$1.2M, the university’s share could be 30%‑40%, leaving the vendor with $360k‑$840k net after MAG payments. Including operations and maintenance costs, the vendor’s net earnings could range from roughly $200k to $1.2M over the five‑year base term.

AI estimate from the solicitation

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