NASCAR Sponsorship

The Drug Enforcement Administration (DEA) is seeking a NASCAR Sponsorship and Public Awareness Partnership to advance the Fentanyl Free America initiative. The partnership will provide a targeted and high-visibility media and outreach platform to reach a patriotic, engaged, and demographically diverse national audience of over 1.2 million average viewers per race. The DEA intends to award a firm-fixed price sole source Purchase Order to Nexstar Media, Inc. for the purposes of acquiring NASCAR Sponsorship services. • The partnership will involve a NASCAR team currently operating a Fentanyl Free America-branded vehicle with established broadcast integrations on The CW Network/Nexstar Media Inc. • The DEA requires a unique and unparalleled opportunity to reach a national audience through a targeted and high-visibility media and outreach platform. • The partnership will be for a period of one year, from July 7, 2026, through July 6, 2027.