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  5. ›Martin Theatre Management and Operations

City of Panama City·Florida

Martin Theatre Management and Operations

Closes 10/14/2026$500k – $2MRequest for Proposal
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Description

The City of Panama City is seeking a qualified operator to manage, staff, program, and run the historic Martin Theatre. The operator will be responsible for all aspects of theatre operations including event programming (200+ events per year), ticketing, marketing, food & beverage service, security, facility maintenance, and back‑office administration. The contract is a turnkey, public‑private partnership that leverages the city’s tourism market (≈1 million visitors annually) and local festivals. Proposers must submit a full proposal by October 14, 2026 via the Bonfire portal and may attend an optional pre‑bid meeting on September 9, 2026. • Manage daily theatre operations, staffing, and customer service • Program and schedule performances, community events, and festivals • Oversee ticketing systems, marketing, and promotional activities • Operate food‑beverage concessions and manage related revenue streams • Provide security, maintenance, and facilities management for the renovated venue • Deliver regular financial and performance reports to the City’s Parks, Culture & Recreation Department.

Attached files

Contact

Johnnie Gallegos(Acquisition/Bid Specialist)

[email protected]

Key dates

Opened
8/13/2026
Pre-bid meeting
9/9/2026
Site visit
9/24/2026
Closes
10/14/2026

Last updated

Details

Type
Request for Proposal
Industry
Hospitality and Tourism
NAICS
711410
Solicitation №
PC26-047

Budget estimate

$500,000 – $2,000,000

Based on comparable municipal theatre‑management contracts in similar midsize cities, annual operating fees and revenue‑share arrangements typically range from $500,000 to $2,000,000 per year, depending on event volume, concession sales, and marketing budgets. The City expects >200 events annually, which suggests a mid‑range contract (~$1 M) with potential performance‑based bonuses.

AI estimate from the solicitation

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