Description
Texas A&M University is seeking a Brand Management Platform to enable distributed teams to create and customize their own marketing and communications content while maintaining brand consistency and integrity. The platform should allow for the creation of new designs, import of common design files, and customization of marketing materials. The ideal solution should also provide usage analytics, content performance insights, and integrate seamlessly with existing systems. The contract term is expected to be two years with the option to renew for three additional one-year terms.
• The platform should enable the creation and control of branded templates for various content types.
• The platform should allow customization by distributed teams through editable templates.
• The platform should maintain brand integrity with administrative controls.
• The platform should support tiered user roles and permissions.
• The platform should provide usage analytics and content performance insights.
• The platform should integrate seamlessly with existing systems.
• The platform should offer an intuitive interface accessible to non-designers.
• The platform should enable collaboration and feedback through built-in tools.
• The platform should include comprehensive training, onboarding support, and ongoing consultation.