DFA Media Campaign

The State of Arkansas, Office of State Procurement, is seeking a contractor to provide media campaign services, including advertising, marketing, and media buying. The contractor will be responsible for developing, implementing, and managing the media campaign, as well as providing media services, social media strategy, and campaign summary reports. The contract will be for a term of one year, with the option to renew for up to six additional one-year terms. The contractor must have a minimum of five years of experience in developing advertising and marketing plans, and providing public information/education/awareness-oriented campaigns and social media methods. Key responsibilities of the contractor will include: • Developing and implementing a media campaign to promote the DFA mobile application and online services • Providing media services, including media planning, buying, and placement • Developing and executing social media strategies, including competitive and situational analyses, goals, objectives, priorities, and audiences • Creating detailed campaign summary reports that provide valuable and relevant insights that lead to action • Working collaboratively with other State agencies, subcontractors, and DFA’s staff to bring ideas to life across all owned, earned, social, and paid media touch points.