RFP #2027-003 Marketing and Communication Campaign

The Garrett County Board of Education seeks a qualified firm to design, launch, and manage a comprehensive 12‑month marketing and communication campaign that promotes the district’s schools, highlights secondary program pathways (dual enrollment, CTE, AP), and engages a variety of stakeholder audiences. The scope includes discovery research, strategy development, storytelling content creation (video, photography, written copy, graphics), multi‑channel implementation, training for sustainability, and performance measurement with continuous improvement. • Develop a full marketing and communications strategy aligned with GCPS goals. • Produce story‑driven multimedia assets and audience‑specific messaging. • Execute a campaign that emphasizes secondary program opportunities and provides ongoing reporting and training.