National Media Relations Campaign

Texas State University seeks a qualified firm to deliver a comprehensive national media‑relations campaign, with a strategic emphasis on Texas markets where appropriate. The effort will increase the university’s visibility, credibility, and representation in national and Texas media outlets, support strategic institutional priorities, and strengthen its reputation among prospective students, faculty, donors, policymakers, and peer institutions. The work includes strategic planning, media outreach and placement, expert source development, narrative creation, media monitoring, and regular performance reporting. The contract is a one‑year initial term, renewable up to five years total, and will be awarded to the best‑value proposal submitted by the deadline. • Provide a full‑service media‑relations strategy and editorial calendar. • Conduct proactive outreach, pitch stories, secure earned‑media placements, and develop university experts as spokespersons. • Deliver quarterly performance reports with metrics such as share‑of‑voice, audience reach, and competitive benchmarking.