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  5. ›Transit Advertising Program

Santa Clara Valley Transportation Authority·California

Transit Advertising Program

Closes 2/6/2026$200k – $1MRequest for Proposal
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Description

The Santa Clara Valley Transportation Authority (VTA) is seeking proposals from qualified firms to provide transit advertising services to utilize VTA's fleet of buses, light rail vehicles, and other transit assets. The goal of this program is to produce maximum advertising income for VTA. The selected firm will be responsible for providing transit advertising services, which may include designing, producing, and installing advertisements on VTA's transit assets. • The Proposer shall submit the required Proposal and Submittal materials by the deadline. • The Proposer shall provide transit advertising services to utilize VTA's fleet of buses, light rail vehicles, and other transit assets. • The Proposer shall design, produce, and install advertisements on VTA's transit assets. • The Proposer shall ensure that all advertisements comply with VTA's advertising policies and guidelines.

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Contact

Krista Periandri(Chief Procurement Officer)

[email protected]

(408) 239-9547

Key dates

Opened
11/4/2025
Questions due
12/2/2025
Closes
2/6/2026

Last updated

Details

Type
Request for Proposal
Industry
Marketing and Advertising
NAICS
541810
Solicitation №
S25242

Budget estimate

$200,000 – $1,000,000

The budget for this opportunity is difficult to estimate as the document does not provide a specific budget or revenue target. However, based on the goal of maximizing advertising income, it is likely that the budget will be a percentage of the total advertising revenue generated. A reasonable estimate for the budget could be between $200,000 and $1,000,000 per year, depending on the effectiveness of the advertising campaign and the number of transit assets utilized. Factors that may influence the likely payment range include the size of the transit fleet, the number of advertisements sold, and the revenue-sharing model agreed upon between VTA and the selected firm.

AI estimate from the solicitation

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