Description
The University of Texas at Austin is seeking a strategic marketing partner to design, execute, and manage integrated membership and donor engagement campaigns for the Lady Bird Johnson Wildflower Center and other university programs. The contractor will provide direct‑response marketing expertise, creative development, audience segmentation, mail production management, analytics, reporting, and overall project management to drive membership growth, retention, upgrades, and fundraising revenue. Minimum qualifications include five years of relevant experience, proven success on at least three comparable engagements, and robust data‑security capabilities. The award value is approximately $500,000, with multiple awards possible.
• Scope: campaign strategy, creative services, direct‑mail production, digital outreach, analytics, reporting.
• Required experience: 5+ years in direct marketing, membership/donor acquisition, campaign management.
• Deliverables: campaign plans, creative assets, mailing lists, performance dashboards, final reports.
• Evaluation criteria: organizational experience, past performance, technical capability, data security, pricing tables.
• Submission via Euna Procurement portal by 2:30 PM CDT on 24 Sep 2026.