Tourism Advertising and Marketing Agency

The City of North Richland Hills is seeking a full-service tourism marketing and advertising agency to support the launch and long-term execution of a comprehensive tourism and community branding initiative. The selected agency will be responsible for both foundational start-up and ongoing communications support. The City is looking for a multi-year partnership with an agency to provide services that could include brand creative development, paid social media and digital campaigns, social media content design, and more. The agency will be evaluated based on their understanding of the City's advertising and marketing needs, relevant experience, and strategic approach. Key responsibilities of the selected agency may include: • Development of brand creative and messaging • Paid social media and digital campaigns for tourism • Social media content design • Design and production of visitor collateral • Video and photography content for digital and broadcast use • Out-of-home creative and media placements • Monthly performance reporting with KPIs and analytics • Marketing Management