The contract is for an airport advertising concession agreement between the Board of County Commissioners of Pinellas County and Departure Media, Inc. The agreement grants Departure Media, Inc. the exclusive right to operate, maintain, and provide terminal building-wide display advertising concessions at the St. Pete-Clearwater International Airport. The contract has a term of 5 years, with an option to renew for an additional 5-year term. The concessionaire will pay a minimum annual guarantee (MAG) of $25,000 and a percentage fee of 34% of the gross revenue derived from the sale of static, backlit poster advertising and video, motion, computer-operated, and other high-technology display advertising. Key points include:
* The concessionaire will develop and maintain a comprehensive advertising program for the airport.
* The concessionaire will provide a sales organization and local sales personnel to solicit and sell local, regional, and national advertising for display at the airport.
* The concessionaire will pay all expenses associated with planning, implementing, and operating the display-advertising program.
* The county will provide finished floors, walls, and ceilings for the assigned areas and will be responsible for the maintenance and upkeep of the airport outside of the concessionaire's assigned areas.
* The concessionaire will comply with all laws, ordinances, regulations, and rules of the county and federal and state governments applicable to its operation under this agreement.