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  5. ›ADVERTISING CONCESSION AT ST. PETE-CLEARWATER…

Awarded contract·Board of County Commissioners of Pinellas County·Florida

ADVERTISING CONCESSION AT ST. PETE-CLEARWATER INTERNATIONAL AIRPORT

Won by Departure Media, Inc.$625kSingle Award
Contract source

Awarded vendors

  • Departure Media, Inc.

Description

The contract is for an airport advertising concession agreement between the Board of County Commissioners of Pinellas County and Departure Media, Inc. The agreement grants Departure Media, Inc. the exclusive right to operate, maintain, and provide terminal building-wide display advertising concessions at the St. Pete-Clearwater International Airport. The contract has a term of 5 years, with an option to renew for an additional 5-year term. The concessionaire will pay a minimum annual guarantee (MAG) of $25,000 and a percentage fee of 34% of the gross revenue derived from the sale of static, backlit poster advertising and video, motion, computer-operated, and other high-technology display advertising. Key points include: * The concessionaire will develop and maintain a comprehensive advertising program for the airport. * The concessionaire will provide a sales organization and local sales personnel to solicit and sell local, regional, and national advertising for display at the airport. * The concessionaire will pay all expenses associated with planning, implementing, and operating the display-advertising program. * The county will provide finished floors, walls, and ceilings for the assigned areas and will be responsible for the maintenance and upkeep of the airport outside of the concessionaire's assigned areas. * The concessionaire will comply with all laws, ordinances, regulations, and rules of the county and federal and state governments applicable to its operation under this agreement.

Attached files

Key dates

Starts
2/17/2022
Ends
2/16/2027Renews
Duration
5 years

Last updated

Details

Award type
Single Award
Procurement
Full and Open Competition
Industry
Information Technology and Software Development
NAICS
541810
Solicitation №
21-0661-P

Contract value

$625,000

The contract value can be estimated based on the minimum annual guarantee (MAG) of $25,000 and the percentage fee of 34% of the gross revenue. Assuming an average annual gross revenue of $100,000, the total contract value would be approximately $125,000 per year, which is consistent with the contract summary. The total contract value for the 5-year term would be approximately $625,000.

AI estimate from the award documents

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