The State of Wyoming, Department of Health, issued a request for proposal (RFP) for a statewide social media and marketing campaign to promote Pre-Exposure Prophylaxis (PrEP), condom use, and other communicable disease prevention strategies. The contract was awarded to West Edge Collective. The campaign aims to raise awareness and promote prevention strategies for communicable diseases. Key aspects of the contract include:
• The development of a social media and marketing campaign to promote PrEP and other prevention strategies
• The creation of educational materials and resources for the public
• The implementation of a comprehensive marketing plan to reach the target audience
• The evaluation and monitoring of the campaign's effectiveness
The contract is expected to contribute to the reduction of communicable diseases in Wyoming by increasing awareness and promoting prevention strategies.