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Awarded contract·City of Spokane·Washington

Parks & Recreation Marketing, Communication, & Advertising Services

Won by DH$1.5MAwarded 5/13/2021Single Award
Contract source

Awarded vendors

  • DH

Description

The City of Spokane’s Parks & Recreation Department issued an Informal Request for Proposals (IRFP 5390‑21) to secure a professional marketing, communication, and advertising partner for its extensive park system, riverfront park, municipal golf courses, and recreation programs. After a competitive process, the contract was awarded to DH on May 13 2021. The three‑year base contract (with a possible two‑year extension) calls for the development and execution of strategic marketing plans, media placement, video production, graphic design, community outreach, and public‑engagement initiatives. The agreement is a not‑to‑exceed (NTE) “lump‑sum” style contract; the City retains ownership of all deliverables and may require the vendor to provide services to other public agencies under inter‑local agreements. Key compliance requirements include Washington‑state licensing, specific insurance coverages, and adherence to anti‑kickback and non‑discrimination statutes. • Scope: full‑service marketing & advertising (plans, media, video, graphics, outreach) for parks, recreation, golf, and related assets. • Term: 3‑year base period (2021‑2024) with one optional 2‑year renewal (2024‑2026). • Award: DH, selected via open competition; contract value not disclosed but structured as a not‑to‑exceed lump‑sum. • Requirements: Washington business license, $1 M general liability, workers’ comp, A‑rated insurers, and compliance with city‑wide insurance, ethics, and disclosure rules.

Attached files

Key dates

Bids closed
3/15/2021
Intent to award
5/13/2021
Awarded
5/13/2021
Starts
5/13/2021
Ends
5/13/2024Renews
Duration
3 years

Last updated

Details

Award type
Single Award
Procurement
Full and Open Competition
Industry
Marketing and Advertising
NAICS
541810
Solicitation №
IRFP 5390-21

Contract value

$1,500,000

The solicitation does not disclose a dollar ceiling. Typical municipal marketing contracts of this breadth (covering dozens of parks, a major riverfront district, four golf courses, and city‑wide recreation programming) often range from $400‑$600 k per year for a full‑service agency. Assuming a median of $500 k annually over a three‑year base term yields an estimated contract value of roughly $1.5 million. The optional two‑year renewal could add another $1 million if exercised, bringing the potential total to about $2.5 million. This ballpark accounts for staff time, creative production, media buys, video work, and overhead, while recognizing that the actual NTE ceiling is set by the City after award and could be higher or lower.

AI estimate from the award documents

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