Social Media Management and Reporting Platform

The Massachusetts Port Authority (Massport) seeks proposals from qualified firms to provide a comprehensive social media management and reporting platform. The platform must support content creation, scheduling, publishing, daily monitoring, keyword listening, AI‑enhanced analytics, and multi‑user collaboration across major social networks (Facebook, Instagram, Twitter, LinkedIn, etc.). The award will result in one or more purchase orders with an initial three‑year term and two optional one‑year renewals. No additional fees (e.g., travel, taxes) are permitted, and the solution must be delivered at a fixed price. • Enable content creation, scheduling, and publishing to up to 15 Massport‑managed social accounts. • Provide daily monitoring of interactions, keyword listening, and alerting capabilities. • Deliver robust reporting on brand sentiment, campaign performance, audience insights, and AI‑driven analytics. • Support multiple user roles with granular permission controls and a calendar view for scheduled posts. • Fixed‑price contract for a three‑year term (with two one‑year renewal options).