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  5. ›Public Seating and Bench Advertising Program

City of Lake City·Florida

Public Seating and Bench Advertising Program

Closes 3/10/2026$5M – $20MRequest for Proposal
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Description

The City of Lake City seeks a qualified firm to design, fabricate, install, maintain, repair, and, if necessary, remove public benches throughout the city, with all program costs funded exclusively through advertising displayed on the bench backs. The vendor will retain 85 % of gross advertising revenue and remit 15 % to the City (or an approved nonprofit). The contract spans a ten‑year term with two optional five‑year renewals, requiring compliance with ADA, insurance minimums, and indemnification clauses. • Design and install durable, ADA‑compliant benches at City‑approved locations (approximately 80 sites). • Sell and manage advertising on bench backs, ensuring content meets City decency standards; remit 15 % of gross revenue. • Provide ongoing maintenance, cleaning, and prompt repair/replacement at no cost to the City, plus removal upon request. • Assign a dedicated program manager, maintain required insurance, and comply with all contractual and legal obligations.

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Contact

Brown Steve(Executive Director of Utilities)

[email protected]

(386) 758-5405

Key dates

Opened
2/6/2026
Questions due
2/20/2026
Closes
3/10/2026
Projected award
4/20/2026
Duration
10 years

Last updated

Details

Type
Request for Proposal
Industry
Construction
NAICS
238990
Solicitation №
008-2026

Budget estimate

$5,000,000 – $20,000,000

The contract is fully funded by advertising revenue. Assuming roughly 80 benches, each generating an average of $2,000 per month in ad sales, annual gross revenue would be about $1.92 million. The vendor keeps 85 % (~$1.63 million) and remits 15 % to the City. Over a 10‑year base term, expected earnings could range from $5 million (conservative ad fill) to $20 million (high demand, premium advertisers). Factors influencing the range include number of benches installed, ad inventory fill rates, local advertising market rates, and any additional revenue‑share opportunities (sponsorships, extra benches).

AI estimate from the solicitation

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