Description
The City of Spokane Police Department is seeking proposals to develop and execute a public‑awareness and education media campaign focused on “Target Zero” objectives that reduce impaired (alcohol) driving and promote safe ride‑home alternatives. The contractor will be responsible for creative concept development, production of multimedia assets (video, radio, digital, print), media planning and buying, and performance measurement. The effort aims to reach Spokane residents with compelling messaging that discourages drinking and driving while offering viable transportation options.
• Develop creative concepts aligned with Target Zero goals.
• Produce multi‑platform media assets (video, radio spots, social‑media graphics, print flyers).
• Plan and purchase media placements across TV, radio, digital, and outdoor channels.
• Provide campaign analytics, reporting, and recommendations for ongoing outreach.
• Ensure all materials comply with City branding, legal, and accessibility standards.