Public Awareness Media Campaign

This contract is a public‑awareness and education media campaign focused on the “Target Zero” initiative to reduce impaired (alcohol‑related) driving in Spokane. The City of Spokane Police Department solicited proposals to develop, produce, and disseminate multimedia content (radio, digital advertising, and other media placements) that educates the public about the dangers of impaired driving. The award was made to KXLY Radio Group and Phase 3 Digital Advertising on a lump‑sum basis. • Scope of work: Creative development, production, and media buying for a city‑wide campaign targeting impaired‑driving awareness. • Target audience: Spokane residents, with an emphasis on reducing alcohol‑impaired driving incidents. • Awarded vendor: KXLY Radio Group & Phase 3 Digital Advertising (media‑focused firm). • Timeline: Proposal due 2 June 2021; award announced 14 July 2021.